"EARTHLING" refers to a human mentioned or spoken about by other beings. The ultimate goal of EARTHLING is to transcend societal norms and discover the essence of each individual. This means solidifying the wearer's self and identity beyond the dichotomous perceptions and roles imposed by society.

EARTHLING denotes individuals who live in a world where the wearer themselves become the standard, not others. This signifies embracing diversity, finding beauty through respect and inclusivity rather than exclusive standards. EARTHLING is a space for expressing one's true colors and embracing freedom.

As the brand name suggests, EARTHLING cherishes and respects nature, advocating for sustainable fashion rather than a disposable garment system. Every action and choice we make considers the future of Earth and humanity. Therefore, our brand aims to avoid mass production and strive towards a direction where everyone can find happiness rather than solely pursuing profit.